Mediating Land Justice: The Role of Kenyan Media in Addressing Land Disputes and Disinformation

https://doi.org/10.51317/jmc.v4i1.839

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Keywords:

Content moderation, disinformation, media coverage, media literacy, responsible reporting

Abstract

This study examined the role of media in exposing and addressing land injustices in Kenya, with a focus on the protracted legal dispute between the East African Portland Cement Company and the Aimi Ma Lukenya Farmers’ Association over land in Mavoko, Machakos County. Employing a mixed-methods approach, the research utilised qualitative interviews with journalists, community members, and policymakers, alongside quantitative analysis of media coverage, online discourse, and social media engagement. The study concentrated on Machakos County and spanned the seven-year duration of the legal conflict. Findings revealed the significant contributions of traditional, online, and social media in highlighting land injustices, including corruption and human rights violations. The case study analysis underscored challenges related to misinformation and disinformation, emphasising the necessity for rigorous fact-checking and content verification in media reporting. The research also examined the delicate balance between content moderation and freedom of expression, as evidenced by the case's dismissal due to the plaintiff's failure to meet court-ordered timelines. Recommendations advocated for responsible and ethical media practices to combat disinformation and hate speech, emphasising media literacy and effective content moderation strategies for sensitive issues, such as land injustices. The study proposed actions targeting media outlets, journalists, policymakers, tech companies, and civil society organisations to foster a more inclusive society in addressing land injustices.

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Published

2025-08-05

How to Cite

Ndiema, K. W. (2025). Mediating Land Justice: The Role of Kenyan Media in Addressing Land Disputes and Disinformation. Journal of Media and Communication (JMC), 4(1), 68–76. https://doi.org/10.51317/jmc.v4i1.839

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Articles