https://journals.editononline.com/index.php/jmc/issue/feed Journal of Media and Communication (JMC) 2024-10-06T17:51:24+00:00 Editon Consortium Publishing editor@editononline.com Open Journal Systems <p><a href="https://journals.editononline.com/index.php/jmc"><strong>Journal of Media and Communication (ISSN 2958-1095)</strong></a> is a double-blind peer reviewed, open access, online Journal published by “<a href="https://editononline.com/"><strong>Editon Consortium Publishing</strong></a>”, East Africa, Kenya. The Journal publishes original scholarly research (empirical and theoretical), in form of case studies, reviews and analyses in mass communication, public relations, journalism, news media, film/cinema studies and related areas of study.</p> https://journals.editononline.com/index.php/jmc/article/view/619 Reimagining motherhood:Media narratives and gender dynamics in contemporary Kenyan magazines 2024-10-06T17:51:24+00:00 Job Maoncha maonchajob@yahoo.com <p>This study investigates the portrayal of motherhood in contemporary Kenyan media, focusing on how women's conventional roles within the family are depicted. Through critical discourse analysis (CDA), the research examines narratives from <em>The Parents Magazine</em> and <em>True Love East Africa</em> magazines, revealing how motherhood is framed as a natural and preferred life choice for women. The analysis uncovers the emotional and challenging aspects of motherhood, societal expectations, and the reinforcement of traditional gender norms. The study also highlights the evolving concept of millennial motherhood in Kenya, emphasising how modern Kenyan women navigate career and family challenges while defying traditional roles. Additionally, the study explores the construction of the ideal and authentic woman through media representations, challenging patriarchal structures and redefining gender roles, illustrating a shift towards a more liberated and self-sufficient model of motherhood. The findings underscore the complex power dynamics and persistent traditional norms that shape women's identities and social roles in contemporary Kenyan society.</p> 2024-10-31T00:00:00+00:00 Copyright (c) 2024 Job Maoncha