An Analysis of Ethical Influences in Selected Kenyan Radio Programs

Abstract

This study analyses the factors influencing media ethics in the selected radio shows in Kenya, specifically focusing on 'Patanisho Show' on Radio Jambo, 'Kesi Mashinani' on Radio Maisha, and 'Hali Ilivyo' on Milele FM. This research employed a qualitative approach to analyse content from these shows. This study employed a qualitative research design that included content analysis of programs on YouTube and in-depth interviews with key informants. The selection of programs for content analysis was purposive, while the participants in interviews were selected using snowball sampling. The interviewees comprised radio presenters, media ethics scholars, the Media Council of Kenya (MCK) and regular listeners of the selected shows. The major factors influencing the application of media ethics among radio presenters were training in ethical standards and awareness of editorial policies, the pressure of the audience, their expectations, their level of engagement and the competitive pressure in the market and commercial obligations. This illustrates the pressure on radio shows to keep up with others in the market and to entertain the audience. The study findings highlight that while some progress has been made, significant work remains to be done to ensure consistent adherence to ethical standards across all media platforms. Therefore, the study recommends the control of the external factors and the need for media houses to establish independent editorial oversight committees to uphold ethical journalism.