Identifying the Audiences of Nigerian Movies in Nairobi County, Kenya

Abstract

The paper sought to identify the audiences of Nigerian movies in Nairobi County, Kenya. The study targeted Citizen and Kiss Televisions’ production managers, focus groups and Nigerian Movie fans. The samples were selected randomly from households. This study adopted a qualitative research method. The research consulted documentary sources on Nigerian movies in Kenya. This included gathering information from the internet, Newspapers and research done by Synovate on Nigerian movie audiences. The data obtained was analysed using descriptive statistics such as mean, mode, percentages, and frequencies. From the above conclusions, it can be realised that Nigeria is very diverse and a big country and so many films. You can even classify Nigerian so-called films or videos in all sorts of categories or genres. You can have people who prefer horror, city, gospel or love stories. Within the social and cultural context, it is all valid because the audience is demanding these things and it is responding to them. Therefore, the people have a right to their particular tastes.