MWANGI, Timothy Macharia. Strategic Role of Customer Relationship Management (CRM) In Leveraging Competitiveness of Private Universities in Kenya. Journal of Business and Entrepreneurship (JBE), [S. l.], v. 5, n. 1, p. 25–41, 2026. DOI: 10.51317/jbe.v5i1.991. Disponível em: https://journals.editononline.com/index.php/jbe/article/view/991. Acesso em: 5 may. 2026.